Challenge: One Pass is a monthly paid subscription program for UHC members to access gyms, boutique fitness studios, online workouts and more. When it launched in 2021, there were low enrollment rates and confusion over what the program is and how it works. Out of 17,000 visitors, only 3,000 had enrolled. 

Solution: Create a new onboarding experience to gain enrollments with new experience rolling out January 2023. 

How I helped: I worked with the product managers and designers to come up with a new marketing page and